Actualization of the communicative strategy of a politicians positive image creation in political memoirs (based on the memoirs by B. Clinton and B. Obama)

There are characterized the language means of realization of communicative strategy of politicians positive image creation in the memoirs by B. Clinton and B. Obama. In particular, there are analyzed such tactics of the given strategy actualization as the positive self-presentation, intimization, integration, identity of the addresser to the addressee, self-justification and appeal to the authority.