Actualization of the political value of national safety as a factor in the formation of national brand identity

The military and political crisis in Ukraine, participation of Russia in the military operations in Syria and the threat of international terrorism actualize the political value of national safety. The article is devoted to the analysis of national brand identity showed in the categories of national safety and defense capacity. National branding strategy should be included in the internal and external political conjecture. The article shows a lot of innovation instruments for the support of innovation actors in defense industry, that is technological platforms, innovation territorial clusters, federal target programs, state funds, etc. The optimal set of these instruments provide innovation potential of the actors in defense industry. Innovation defense enterprises and universities using the innovation instruments form innovation territory potential, territory brands, innovation belts which promote the territorial and national branding. So the sum of territory brands forms the national brand of the strong state. The national branding strategy should be based on the national safety value (brand identity, brand image, brand positioning). As a result the effective national branding of Russia brings the global competitiveness and strengthening of the state significance.