Current problems and prospects of development of legal regulation of advertising of medicines, medical products and biological active additives

The pharmaceutical business is an area of intense competition, so manufacturers of medicines, medical devices and dietary supplements have to look for new and innovative approaches to draw consumers' attention to their product, but this must be done within the framework of the established legal requirements. On television, drug advertising takes a leading position in terms of volume, because almost every person takes medicine. Legal regulation of advertising in the field of pharmaceutical activity still needs more detailed regulation of many problematic issues discussed in this article. Nevertheless, despite the tight regulation, there are quite a few hidden and unscrupulous advertisements for medicines, medical devices and dietary supplements, aimed at both doctors and patients. This is primarily due to the fact that the business does not always understand when this or that activity carries with it the risks of unfair competition or inappropriate advertising. In order to avoid negative consequences, pharmaceutical companies must implement a process for checking each advertising activity for compliance with the law before its launch.