Urgent issues of service industry development in the innovation economy

The article discusses the role of service sector in the transformation of the industrial economy into a post-industrial society. The service industry in the post-industrial economy has a high innovation potential, and due to its flexibility and adaptability to external environment changes is a great space for process innovations in the field of marketing. The author believes that the government should support innovative projects, since the financial terms, declared by the domestic venture companies, are quite tough.