The current tendentions in advertising in classic media and in information resourses of the Internet

In this work the process of increasing the amount of advertising in internet media is analyzed by reducing the volumes of advertising of goods and services in traditional mass media. Was made the conclusions about the necessity of using opportunities of the convergence process, by taking into account the expansion of user functions and beginning of structure changes on web-advertising market, sent to cut artificial-made information resources with low-quality content.