Alpha and beta testing as a tool of influence on the customer

The article considers ways of effective interaction with the customer. Methods for determining the target audience and a favorable psychological impact on the buyer after making a purchase. The main methods for conducting alpha and beta testing of the product are presented. The path of creating a product from an idea to entering the market is depicted. Conducting alpha testing is described in details using the example of software. The differences between alpha and beta testing are given, as well as the advantages of both methods of product testing.