Algorithm for developing an effective strategy for company entry to foreign markets

In modern conditions, companies need to develop their ties not only in the national market, but also to do business in foreign markets, attracting more and more customers and expanding their own capabilities. Modern international markets are able to provide a steady growth in sales for a huge number of products, goods and services. However, the problem lies in how successfully the company will be able to unlock its growth potential, how much time and financial resources will be required to achieve this goal, how successfully it will be possible to enter and consolidate its positions in foreign markets. All this confirms the relevance of the study of such a direction as the development of an effective strategy for the company's entry into international markets. The article describes the main stages in the development of an effective strategy for a company's entry into international markets, the features that you should pay attention to when preparing a particular exit strategy, etc.