Ambient media in a market system

Автор: Erlygina Elena, Vasilyeva Aleksandra

Журнал: Бюллетень науки и практики @bulletennauki

Рубрика: Экономические науки

Статья в выпуске: 11 т.5, 2019 года.

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Nowadays the use of non-traditional methods of advertising is becoming increasingly popular. Such methods include Ambient Media, which is characterized by the use of environmental objects as an advertising medium. Ambient Media is distinguished by its originality, creativity and ingenuity, contributes to the creation of high-quality, emotional contact with potential consumers, creating a positive image of the company.

Ambient media, environment, positive image of the company

Короткий адрес: https://sciup.org/14115124

IDR: 14115124   |   DOI: 10.33619/2414-2948/48/32

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