Analytics of the higher education market as the basis for the formation of the reputational capital of a scientific and educational organization

The article analyzes statistical data characterizing the development of the higher education market in Russia. According to the analysis of statistical information, it was found that there is a decrease in the number of universities for 2014-2021, and more are located in the Central Federal District. The specifics of the development of Russian universities and their reputation are highlighted. According to the analysis of correlations, it was found that academic reputation is strongly associated with the reputation of the employer, which makes it possible to determine from codependence and mutual influence, noticeable connections and high direct connections are manifested in publication activity and weak connections with citation.