Analysis of anti-viral medication for respiratory infections in the pharmaceutical market in Zabaykalsky krai

The article presents the analysis of the survey conducted with the workers of pharmacy organizations and the population of the city Petrovsk-Zabaikalsky in Zabaykalsky Krai. The analysis of assortment structure of immunostimulating and antiviral medication used to treat acute respiratory viral infections and influenza at the level of macro and micro market contours was carried out on the basis of the state register of medicines, as well as market reports of pharmacy organizations. An optimal assortment portfolio of antiviral medicines was prepared on the basis of population interviews, normative documentation, as well as geographical location and economic development of the region under study.