Analysis of Aeroflot's business communications in social networks

The article examines the impact of the intensive development of social networks and the growth of the number of users on increasing their role in the information and communication space. The author analyzes the organization of business communications of PJSC Aeroflot using social networks, proves the advantages of social networks and messengers when designing a system of business communications with consumers. The data on the Internet mentions of airline brands in the Russian air carrier market are analyzed, the main forms of content in social networks and the communication strategy of Aeroflot are considered. Based on the results of the study, conclusions were drawn about the need to increase the audience engagement index.