Pricing analysis in transport logistics as one of the elements of 4P

This article is devoted to the study of pricing in transport logistics as a key element of the 4P marketing complex. The key factors influencing the formation of prices in the industry, their dynamics and impact on the economic efficiency of logistics companies are considered. The research is aimed at identifying optimal approaches to pricing that ensure sustainable growth and business development in the field of transport logistics. The results of the study can be used by logistics companies to optimize pricing policy and increase business efficiency.