Analysis of pricing and marketing strategies in e-commerce in international business (based on the example of the Chinese company Jing.Dong)

This article uses JingDong.com as a case study to explore marketing strategies in B2C e-commerce, including product, price, place and promotion. Based on the SWOT analysis, it is concluded that in order to improve its marketing strategy, JingDong.com should improve product quality, implement a low price strategy, optimize the logistics system, and improve product promotion.