Analysis of financial and economic activity of the enterprise as a tool to ensure its competitiveness

The article deals with the basics of the financial condition of the enterprise and the need to analyze its financial and economic situation on a permanent basis. The purpose and objectives of the financial and economic analysis of the enterprise, as well as the coefficients used in its diagnosis are highlighted. The most used methods of financial analysis are presented and the characteristic of groups of assets, subdivided by the degree of their liquidity, is disclosed.