Analysis and clarification of the basic principles of formation of marketing information systems
Автор: Xashimova D.P.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-3 (75), 2021 года.
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This article analyzes and clarifies the basic principles of the formation of marketing information systems (MIS), in particular, compiled a catalog of problems in the functioning of the marketing information system, and formulated the principles of constructing MIS, taking into account the properties of the system and ensuring the solution of the main problems of its functioning.
Digitalization of marketing activities, integrated marketing information system (imis), catalog of problems of imis functioning, principles of building imis
Короткий адрес: https://sciup.org/170183537
IDR: 170183537 | DOI: 10.24412/2411-0450-2021-5-3-157-162
