Analysis of Chinese internet-marketing tools for promoting Russian e-commerce firms at the China market
Автор: Pingin D.V., Kuzmina A.D.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 7 (53), 2019 года.
Бесплатный доступ
The article discusses trends in the development of the international e-commerce market and the issues of expansion of Russian e-commerce business to China. Moreover, article includes analysis of internet-marketing tools, that are most popular in China and can be used for promoting Russian e-commerce firms.
Marketing, marketing strategy, marketing tools, e-commerce, china market, russian companies
Короткий адрес: https://sciup.org/170181850
IDR: 170181850 | DOI: 10.24411/2411-0450-2019-11090
Статья научная
