Analysis of promotion tools in the field of additional online education

The article substantiates the increasing role of additional online education services in professional activities. The analysis of the market of additional professional education is carried out. It is revealed that the largest target segment of organizations of additional professional education are employees of enterprises. The author considers the main marketing tools for promoting the site of educational services: SEO-promotion, contextual search and display advertising, banner advertising. In order to ensure effective promotion of educational online services, it is recommended to use marketing tools together as a single information channel for finding target customers.