Analysis of the effectiveness of the organization's cash flows: the essence, methods and necessity of application in modern crisis conditions

The article considers the importance of analyzing the effectiveness of the organization's cash flows in crisis conditions, gives its definition and essence. The methods of analyzing the effectiveness of cash flows are reflected. Their disadvantages and advantages are described, the necessity of using methods of analyzing the effectiveness of cash flows as a tool for maintaining the stable development of organizations and strengthening the regional economy in modern conditions is justified.