Analysis of advertising effectiveness
Автор: Dragunova E.V., Kravtchenko A.V.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Экономические науки
Статья в выпуске: 2 (44), 2016 года.
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The article deals with the analysis of advertising response in three information spaces: TV advertising market, Internet advertising market and wall-type advertisement market. The first market was studies in 1998, the second and the third were investigated in 2015. Both common patterns and differences in advertising responses were identified.
Advertising, information space, time, responses, model
Короткий адрес: https://sciup.org/142179298
IDR: 142179298
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