Analysis of the sales activity efficiency of "AVTOVAZ" JSC

The relevance of this research is to study the sales activity of AVTOVAZ JSC as a system of measures and techniques of the company to stimulate product sales. The author analyzed the sales of LADA passenger cars and light commercial vehicles in the Russian Federation and the regions, considered the measures to stimulate demand for passenger cars provided by the company in the dealer network and government programs to support the domestic automaker.