Yandex company analysis: opportunities and threats

Автор: Sadkovkin A.A.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 8 (102), 2023 года.

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The article comprehensively studies the Yandex company based on the analysis of five forces. The study analyzes the company's reporting for the second quarter of 2023, services offered to customers, as well as data from global statistical centers, which allow to determine the company's position in the market, as well as to form a unique selling proposition of Yandex and find opportunities to develop its own services and strengthen its own position in the market.

Yandex, analysis of the five forces, information technology, competition, import substitution, sanctions

Короткий адрес: https://sciup.org/170200091

IDR: 170200091   |   DOI: 10.24412/2411-0450-2023-8-151-153

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