Analysis of the competitive situation in the meat processing market

Автор: Borodavkina N.Yu.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 6-1 (100), 2023 года.

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The article presents the features of the state of the market for manufacturers of semi-finished meat products. The key characteristics of the largest companies in this industry are analyzed. The mentioned above companies include ABH Miratorg, PJSC Cherkizovo Group, JSC Prioskolie, Resurs Group of Agricultural Enterprises and BEZRK-Belgrankorm Agro-Industrial Holding, The research highlights their strengths and weaknesses. The key success factors in the market of frozen semi-finished products are substantiated. The article presents trends in a separate segment of frozen semi-finished meat products, draws conclusions about the prospects of companies in this market.

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Competition, competitiveness, key success factors, market attractiveness, semi-finished meat market

Короткий адрес: https://sciup.org/170199004

IDR: 170199004   |   DOI: 10.24412/2411-0450-2023-6-1-54-56

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