Analysis of the competitiveness of products OAO NPO "Elektroterm"

The article is devoted to the analysis of competitiveness of products on the example of JSC NPO "ELECTROTHERM". The author points out that the successful functioning of the organization depends, ultimately, on the level of competitiveness of products offered to consumers. The paper investigates the Novosibirsk market of enterprises for the production of electrothermal equipment, where three main competitors were identified. The competitiveness assessment was carried out on the Ladle-furnace unit.