Analysis of crisis and strategies for fast mode development

Economic globalization has accelerated the global flow of brands, capital, talents, etc. The most attractive is the emergence of international fashion brands. These brands include a unique category of clothing brands called “fast fashion”. After the global economic crisis, the global economy is in recession, and the Chinese economy is currently at a new normal level, and consumer consumption concepts are ripening. This led to a rapid decline in fast fashion. The article finally analyzes the future strategy for the development of fast fashion.