Analysis of the marketing activities of the Khimki football club

In the article, the author reveals the main issues related to marketing analysis. The results of the analysis of the marketing activities of the football club "Khimki" are presented, as well as a comparative analysis of FC "Khimki" with other domestic and foreign clubs. This article can be used as material for reflection on the future vector of the development of the football club and its promotion among the urban population.