Analysis of the prospective students motivation in their choice of the university (the Nizhni Novgorod region)

The results of the analysis of the motivation for the prospective students choice of the University in 2011 are presented. Reasons, factors and criteria that affect the choice of university in a decisive manner are determined. The study also determined the key values for the prospective students on the example of N.I.Lobachevsky State University of Nizhni Novgorod - National Research University: high quality of education, broad choice of majors and courses, access to the modern equipment, innovativeness, job opportunities and also the Universitys reputation and prestige