Analysis of multimediainstruments used for promoting media project "Mavica"

The article deals with multimedia tools, goals and ways of using them. And also the bases of the concept "media project" are studied. In addition, on the example of the media project "Mavica. The principles of using photo, video, graphic content, texts for product promotion were structured. The project is multimedia, it is specific and is not a periodic glossy publication in the usual sense, therefore special multimedia tools are used to promote the project.