The organizational process analysis in blogging

A blog is an interesting and developing project in the activity of a creative entrepreneur. They can be managed, leading it through tactical stages to the implementation of specific tasks within the framework of a strategic project. And when these tasks are performed, the project can be considered successfully implemented at a certain time interval. What makes a blog a business? This is the creation of value for a certain segment of consumers, which implies a potential income generation. It is important to understand exactly how the blog will bring profit and what actions from the entrepreneur will be required. The algorithm of such events can be defined as a business model of the blog. It does not matter whether the blogger receives money directly inside the blog (for advertising, paid subscription or otherwise), whether he sells his product through a blog, or forms expertise, thereby selling his services. To a blog called a business (or was part of the business), it must directly participate in making a profit. Thus, at the level of process management, the “blog as a business” is distinguished from “just a blog” by three main points - goal setting, planning and monitoring of execution. This article explored such an auxiliary tool for creative entrepreneurs as a “blogger workbook” (in the English language segment of Internet blogger’s workbock). The variants of the programs of “blogger schools” are considered. Several English language resources have been researched, offering their options for blogger’s workbock. Stages of the organizational process in blogging are formulated. An algorithm for working on the blog in the “workbook blogger”. The main investments in the creation of a blog are formulated.