Analysis of consumer preferences in the Russian computer equipment market in modern conditions

The article presents the results of the analysis of trends in the computer equipment market, as well as identifies the key factors influencing the choice of consumers. The main conclusions of the study indicate an increase in demand for domestic computer equipment, an increase in sales of domestic laptops, as well as the desire of consumers to save on the primary and secondary market of components. The results of the study can be used by Russian IT companies to develop the most effective marketing and sales strategies in this area.