Analysis of PR-activities of companies using the example PJSC «Aeroflot-Russian Airlines»
Автор: Mayorova K.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-2 (99), 2023 года.
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PR technologies are actively used by public relations departments of Russian airlines. In this work, an analysis of the PR activities of one of the best airlines in our country - PJSC «Aeroflot - Russian Airlines», revealed the main strategic directions and features of the development of the airline's service, analyzed the impact of the service on its image, the success of promoting the airline on social networks. Recommendations have been proposed to improve the quality of PR activities.
Aeroflot, airline, pr, pr-technologies, goals, tasks, functions, public relations, pr-strategy, pr-programs, pr-plan, marketing, promotion, advertising, social media, image, reputation
Короткий адрес: https://sciup.org/170199762
IDR: 170199762 | DOI: 10.24412/2411-0450-2023-5-2-101-113
