Analysis of the development of the tourism industry of the Krasnodar territory and related economic activities

The article considers the main economic indicators of the tourism industry of the Krasnodar Territory, the dynamics of income and expenses of collective accommodation facilities, the cost of a room and the cost of living of 1 vacationer per day, the dynamics of the tourist flow. The indicators of revenue from sales of an enterprise specializing in the production of souvenirs are analyzed, consumer preferences are studied, a SWOT analysis of strengths and weaknesses is carried out. Based on the analysis, it is proposed to expand the product range, carry out marketing analysis of the market, use advertising to increase sales.