Analysis of the role of paralinguistic means in non-verbal expressivity of advertisements (on the example of «Gloss» magazines ads)
Автор: Voloshenyuk O.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Вопросы теории и практики исследований
Статья в выпуске: 2, 2014 года.
Бесплатный доступ
The article examines the meanings and the value of such non-verbal means as picture / symbol, archetype and color in advertisements. The aim of the present research is to explore the ways allowing to intensify the advertising effects through the use of paralinguistic components in ads and to apply the results of the analysis to creation of effective «influencing» texts.
Advertising effect, non-verbal means, paralinguistic components, archetype, color, symbolism, expressivity
Короткий адрес: https://sciup.org/146121413
IDR: 146121413
