Market analysis of bakery products

The article is devoted to the study of the bakery products market, the influence of consumer preferences on the assortment and quality of products. The dynamics of the production of bakery products in recent years is analyzed, the prospect of the development of technologies of delayed baking for semi - finished products of a high degree of readiness is explained, the relevance of this direction is explained, which is associated with the expansion of the range of bakery products by enriching them with natural food ingredients, the improvement of production technologies and the use of non - traditional raw materials. Factors of development of bread and bakery products production are established.