Analysis of the market of goods for care in Nizhnevartovsk

The paper considers the issues of medical marketing the city of Nizhnevartovsk, on the market of products for the care of patients. The main research methods were the analysis, the survey and observation. In the process they obtained information about the state of the goods market of care from the point of view of potential buyers. Analyzed indicators of the level of market concentration in retail trade. The results of the study can be of practical interest for pharmacy structures and producers of goods for the care of the sick, and allow to make a clear portrait of potential consumers and figure out their consumer preferences.