Analysis of market and financial indicators retails in alcoholic products (on example brand "Alcoteka")

This article includes a competitive analysis of retail alcohol and beverage retailers. As a basis for conducting market analysis, various financial and economic indicators of economic entities (main market participants) were considered. In particular, the impact of the assortment policy of the organization on the dynamics of financial indicators was assessed. As a result of the study, it was found that companies with a small branch network have higher profitability per 1 store than larger networks. In particular, the profitability and economic efficiency of a trading network is determined by the range of products.