Analysis of the system for collecting external marketing information
Автор: Nikiforova T.S.
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 8 (29), 2019 года.
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This article reveals in detail the main features of such a necessary economic tool as the collection of external current marketing information, which is also called marketing intelligence. Knowing the key features will expand the company's capabilities in building marketing potential
Marketing, marketing intelligence, consumer, data collection, external information
Короткий адрес: https://sciup.org/140264865
IDR: 140264865
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