Analysis of the contemporary status of e-commerce as an element of the digital economy

The active development of e-commerce offers great opportunities for both existing retailers and potential industry players. The article is devoted to determining the state of Internet commerce in Russia by comparing its current state with the world's leading practices. The article defines the advantages of Internet trading and examines the key indicators of this area, illustrates the main prospects and features of e-commerce in Russia. The analysis of Internet sales statistics has been carried out and it is established that at the moment the share of Internet sales in total turnover is low. It is substantiated that the rapid growth of the sectoral trade turnover, coupled with the high activity of buyers using Internet channels, opens great prospects for domestic entrepreneurs who promote innovative approaches to doing business.