Analysis of modern methods of measurement of behavioral aspect of loyalty
Автор: Zhiboedova A.A.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5-1 (21), 2018 года.
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Indicators of behavioral loyalty should reflect those components that characterize rational loyalty, namely: cross-selling, repeat purchases and increase in the company's turnover. In this paper, we consider the most complex indicators of behavioral loyalty, which include the above components. A comparative analysis of measurement methods is carried out.
Customer loyalty, customer segmentation, loyalty measurement methods, cluster analysis
Короткий адрес: https://sciup.org/140282337
IDR: 140282337
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