Analysis of modern methods of goodwill evaluation
Автор: Ivanov Aleksey Evgenyevich, Matviyshina Evgeniya Mikhaylovna
Рубрика: Экономика и финансы
Статья в выпуске: 21 (154), 2009 года.
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The article contains the analysis of modern methods of goodwill evaluation. The authors review quantitative as well as qualitative methods of goodwill evaluation and the fields of their application. In the article the authors show the main advantages and disadvantages of the methods of goodwill evaluation under analysis. The article underlines that the goodwill should be evaluated not only for purchase and sale contracts but at any point of a company's life cycle.
Synergy, methods of company's goodwill evaluation, option theory, brand, synergetic effect, intangible assets, profit, internal goodwill, organization's goodwill
Короткий адрес: https://sciup.org/147155456
IDR: 147155456
