Analysis of modern approaches to the definition of innovative activity of an enterprise

The article gives the concept of innovation activity, highlights its signs and effects. Innovative activity is a distinctive feature of successful modern enterprises. By introducing innovations, organizations pursue certain goals, such as increasing profits from product sales, increasing production volumes, and raising the company's status in the eyes of partners and consumers. Any planned innovation implies certain methods of evaluating the effectiveness of its implementation. The article presents indicators that allow evaluating the results of an enterprise's innovation activity.