Analysis of existing approaches to assessing the return of capital assets

Today, stock markets are an integral part of any economic system, without which it is impossible to effectively distribute financial resources between economic entities. One of the important tasks solved by entities in the stock market is to determine the fair value of financial instruments, which makes it possible to assess trends both in the capital in the economy as a whole. Of all the currently existing capital asset pricing models, the most famous is the three-factor model proposed by Y. Fama and K. French in 1993. In this paper, an analysis of existing evaluation methods is carried out and the choice of the Fama-French model as the main one is substantiated.