Analysis of trends in the digital transformation of human resource management of organizations in the Vitebsk region

The article presents the results of a study examining the digitalization processes of the human resource management system at the organizational level in the Vitebsk region. The relevance of research is proved by the rapid development of digital technologies, which have a significant impact on the field of human resource management. The objective of the research was to investigate the use of digital tools and the degree of automation of human resources functions in organizations within the Vitebsk region. This was done to ascertain the necessary competencies of human resource management specialists. The methodological basis of the study is based on a general scientific approach, employing methods of synthesis and comparative analysis. The information base of the study comprises materials obtained from a questionnaire survey conducted among heads of personnel services and directors of organizations in the Vitebsk region. The study determined that large private businesses in the region are leading digital transformation. The priority areas of automation include personnel accounting and administration, organization of staff training, evaluation and certification of employees. The demanded competencies of specialists in the field of human resource management include analytics, online training, and the use of VR/AR technologies. The data obtained reflect the regional specifics of digitalization of human resource management and can be used to develop measures for the development of human capital at the regional level. The scientific novelty of the research lies in the acquisition of new empirical data on the regional features of the digital transformation process within the human resource management system of organizations. This is crucial for development of measures aimed at enhancing human capital in the Vitebsk region. The practical results of the research make it possible to determine priorities in the introduction of digital technologies in the HR field for different types of organizations. The identified discrepancies between the available and desirable automation serve as the basis for the formation of plans and strategies for digital transformation by regional enterprises. Data on the necessary updating of HR specialists' competencies are useful for adjusting training and retraining programs by educational institutions, The results can be leveraged by IT companies to develop strategies for promoting HR automation technologies in organizations within the Vitebsk region.