Analysis of the external and internal environment of the city of Saransk

This article discusses the socio-economic aspects of the development of the territory from the point of view of marketing research of the internal and external environment. The scientific views of the concept of "territorial marketing" are studied. The main tasks of marketing territories are identified. Appropriate analyses were applied. The effectiveness and efficiency of the external and internal marketing of the city is evaluated, and further variants for its development are proposed.