Analysis of the possibilities of using digital storefronts of banks in the field of mortgages in modern conditions of economic development

The article discusses the most successful digital storefronts of banks in the field of mortgage service in Russia. The purpose of the study is to analyze the bank's products and services in the field of real estate, to identify the most successful offers on the real estate market. With the help of statistical data, the analysis of the development of the bank's ecosystems in the field of housing purchase was carried out. The authors associate one of the ways to develop digital storefronts with the continuous development of technologies that will help significantly improve the quality of services provided, reduce customer service time, and attract a new stream of paying audience. Also, the development of technologies in Russia will allow us to gain independence from the West, to develop our own quality standards that are convenient for the population of the country. This is also the main task of digital storefronts in Russia. To make the interaction of bank employees, clients, partners, agents, realtors easy and accessible to perception.