Analysis of the functioning of Chinese e-commerce platforms
Автор: Drokina K.V., Yu Ch.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 1-1 (119), 2025 года.
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The Chinese e-commerce market is the largest in the world, so it makes a significant contribution to the sustainable economic growth and social well-being of the country. In modern conditions of technological development, Chinese companies demonstrate the widespread use of e-commerce platforms. These platforms are rapidly adapting to new business conditions, sanctions, and consumer desires. The article identifies the main characteristics and competitive advantages of Chinese e-commerce platforms and presents the results of their comparative analysis.
Digital transformation, e-commerce platforms, chinese companies, marketplaces, competitive analysis
Короткий адрес: https://sciup.org/170208135
IDR: 170208135 | DOI: 10.24412/2411-0450-2025-1-1-122-125
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