Analyzing the independent tourism development in Belgorod on the basis of queries

Автор: Koroleva Inna S., Vishnevskaya Ekaterina V.

Журнал: Современные проблемы сервиса и туризма @spst

Рубрика: Новые туристские центры

Статья в выпуске: 4 т.14, 2020 года.

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Independent urban tourism is a promising area for the internal tourism development in the context of existing economic and global world trends. Travelers plan and choose a travel route, book tickets for transport and hotels, study museums, attractions that they want to visit on a trip by themselves; and it is the features of independent tourism. Belgorod is an object of independent urban tourism. When travelers are organizing tours, they often use Internet resources; the frequency of search queries makes it possible to assess the demand for a specific product or destination. The analysis of the demand for tourist attractions in Belgorod is based on user requests in Yandex. The demand for tourist attractions in Belgorod is stable. The frequency of Internet requests for tourist depends on seasonality, it should be considered in planning the tourism sector development. The main consumers of tourist services in Belgorod are residents of Belgorod and Moscow regions, as well as other nearby regions, such as Voronezh, Kursk, Oryol. Microcations, which involve short trips closer to home and away from popular tourist destinations, are becoming a major travel trend. The analysis of requests made it possible to identify factors that impede the development of Belgorod as a tourist center - a narrow range of entertainment services, their high cost, the focus of local travel companies on outbound tourism, low quality of tourist infrastructure and services, low awareness of tourists about Belgorod as a tourist destination.


Independent tourism, demand, search queries, informatization

Короткий адрес:

IDR: 140249894   |   DOI: 10.24411/1995-0411-2020-10409

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