Questionnaire survey as a method of obtaining knowledge about the internal environment of the company
Автор: Sviridova I.V., Goncharov D.V., Podprugin A.I., Shcheglov D.Y.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 5-2 (84), 2021 года.
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Marketing resear.ch allows companies to increase their knowledge of the marketing problems they face, that is, to reduce the uncertainty in making marketing decisions. Quite often, the main goal of marketing research is to give an adequate description of market processes and phenomena, to reflect the position and capabilities of the company in the market.
Questionnaire survey, knowledge acquisition, internal environment of the company
Короткий адрес: https://sciup.org/140259390
IDR: 140259390