Anti-crisis management in the context of implementation of big data analysis technologies

The development of digital technologies and their active implementation in the management of organizations leads to an increase in the efficiency of economic activity. At the same time, insufficient attention is paid to the issues of using digital tools in anti-crisis management. The article considers the possibilities and positive effects of introducing such a promising digital technology as big data analysis into anti-crisis management. Based on the analysis, the prospects for the practical use of Big Data in anti-crisis management of modern organizations are identified.