Anti-crisis marketing during the coronavirus pandemic

The article discusses the features of marketing activities in modern conditions associated with the spread of coronavirus infection. Many companies are now struggling to survive and marketing is essential to restore sales. How much has the virus affected marketing, PR and sales? Contactless, remote, virtual are the main words in the description of technologies in 2021. Management of remote teams, remote sales support, virtual communication with the buyer and the maximum acceleration of delivery have become priority areas for finding solutions for retail. Many innovations have already been tested in past years, but the pandemic has accelerated their implementation in the daily life of companies