Anti-narcotic advertising materials as a factor the attractive image of narco consumption
Автор: Nurislamova T.S., Lisnyak M.A.
Журнал: Вестник Сибирского юридического института МВД России @vestnik-sibui-mvd
Рубрика: Практика противодействия наркоугрозе. Помощь ведущих специалистов
Статья в выпуске: 2 (11), 2012 года.
Бесплатный доступ
The problem of a boomerang effect of the anti-drug promotion directed toward youth audience is discussed in the article. The results of author's researches conducted by a method of the content analysis of a casual sample of the printing materials directed on prevention of a drug addiction are given.
Anti-drug promotion, social advertising, attractive image, drugs, content analysis
Короткий адрес: https://sciup.org/140196161
IDR: 140196161
Статья научная
